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 · Check Keyword Search Volume One of those aforementioned factors that help determine the value of a keyword is search volume You want to select keywords that lots of people are searching for The more people searching for a term, the more potential there is to direct some of those searchers to your websiteThe Google keyword research tool is the 'Keyword Planner' It's designed for Adwords and not SEO, so competition and other metrics are given only for paid search Numbers are scaled from a sample, and similar keywords are grouped together Instead, use a tool built for keyword research Actual (not grouped) keywords Actual (not banded) results · Keyword search volume is typically averaged over a set timeframe to provide marketers with a general idea of a search term's competitiveness and overall volume This data is often contextualized within specific timeframes to allow SEOs and marketers to see how certain keywords drive traffic over time Amazon Keyword Research An In ...